Frequently asked questions.

How much does it cost?

The price of each job is determined by the amount of production time and setup required. We work on clear, itemised budgets with fixed rates to ensure consistency and value.


The time taken for each job will vary according to its needs. The average video normally takes a few days of planning, production and then a week or so for editing and amends. Podcasts can be turned around in a couple of days.

What are your payment terms?

Our payment terms are normally in line with the industry standard practice of 50% in advance of production and 50% invoiced on delivery of the final files.

Do you need a full brief?

The simple answer is ‘no’. We can work from just a basic idea, but a brief of some sort will make it easier for everybody involved to understand what is required and how best to achieve it.

What makes you different from any other production company?

We have a unique combination of people, who are diverse in their backgrounds and experience, but share a common knowledge of how audiences work. We start with the audience and work back, rather than just relying on the concept to deliver.

Do you just work in London?

Although we are based in Central London, our work takes us all over the world. We have worked across the UK, Europe, Asia and the Middle East. We have a lot of experience of ‘flyaway’ jobs and conversely host visiting crews who need local assistance in the UK.

Can you look after distribution as well as production?

This depends on the job. For podcasts, we will work with you on every aspect of the creative process including distribution. For video we may suggest trusted partners who specialise in optimising content, so it reaches the intended audience effectively.

Which agencies have you worked with?

We have worked with several agencies over the years including Mediacom, Mindshare, Leo Burnett and Havas.

What’s the smallest budget you can work with?

This is defined by the scope of work. Podcast production starts at around £500. Video production normally carries a minimum of £2,000.

How important is diversity to WSM?

As the company was founded by Des who comes from a BAME background, diversity is vitally important to WSM. The media industry still has a lot of work to do to widen its appeal to people from BAME backgrounds and we are constantly looking at how we can do our bit.