We produce a lot of video and podcast content for record labels, and this TVC was made to tie-in with Aled Jones and Russell Watson’s first collaboration album ‘In Harmony’. We delivered two versions – one for general use and one for the Christmas period featuring some of the more seasonal tracks on the album. We have made several TVCs over the years, so fully understand the process required for creation, clearance and delivery of commercials to broadcasters.
Producer: Ben Jones
Director: Richard Crombie
Photography: David McDowall
BMG wanted to produce a commercial that featured performance footage from Aled Jones and Russell Watson, to support the release of their album ‘In Harmony’. We wanted to show their natural friendship, by capturing candid moments as they rehearsed songs from the album in a warm, neutral setting that tied in with the album’s artwork. The footage was also recut for use on social media, and B-roll was used for the wider press campaign.