This branded content production for Fidelity is a headline explainer for their ‘Wealth Expert’ online investment platform. It was produced for an audience of experienced German investors, and the film has a premium feel with a suitably impressive private home as the location. Although the house has a very European look and the actor is German, filming actually took place in Surrey in September 2018. We delivered edits for social media and digital use as well as separate stills for the client.
Producer: Sandra Spethman
Director: Geoff Parsons
Photography: David McDowall
The brief for this film was to present the Fidelity ‘Wealth Expert’ service to a German audience, with a high-quality explainer that was clear and highlighted the key points of this new platform. The overall feel needed to be contemporary and classic and the director, Geoff Parsons worked closely with the client on all the details such as props, the use of natural light and colours and of course the casting.