This television and online advert for NHS was produced to raise awareness of the non-emergency 111 call service. We created a simple set of vignettes to visualise the health conditions mentioned in the script and shot all the scenes as live action sequences. The mixture of props were designed to be light-hearted and able to be used as standalone images as part of the wider campaign.

Producer: Jimmy Young
Director: Richard Crombie
Photography: David McDowall

The brief

The client brief to WSM was to make a TVC that would reinforce the message that people suffering with non-emergency medical conditions, should contact the NHS 111 helpline first rather than calling 999 or attending A&E. We wanted to use still images with subtle animations against simple backdrops, to make the ad clear and engaging.

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